And I started to describe just ONE feature, the headline generator, and got so carried away that I decided I need to create posts for various aspects of the toolkit.

Don’t think — for a second — that CWT is ONLY for copywriters. It’s for anyone whose income depends upon stringing words together.

Who is John Ritskowitz?

The creator of CWT is John Ritskowitz. John is a very successful and talented East Coast copywriter who charges 5 figures for a sales letter. He’s written for some of the top names, and, if you are in the internet marketing community, you’ve undoubtedly read some of his copy.

John also has a background as a software developer, and the combination of skills can be awesome, as part of the Copywriter’s Toolkit is exactly that: tools. Tools, any number of which could cost you a chunk of change. When considered in combination, you could easily spend far more for these tools if you purchased them individually, than if you just got them through the toolkit.

Tools — some of the likes of which you’ve never seen before — and obviously useful!

Want an unblockable popup? It’s there!

Want to create a dynamic salesletter, where the copy changes based upon an option the reader selects? It’s there, too!

And, of course, I mentioned the headline generator (see a separate post about that!)

In addition, there are some ingenious tools that John has created that have a bit of the “gee whiz” effect…

Itracker — a clever piece of software that will help you evaluate how far down your salesletter visitors read.

Interactive Johnson Box — great if you have so many testimonials you don’t want to bombard the reader with all of them, all at once.

If you ARE a copywriter, John allows you to use these different pieces of software on client sites. If you are a copywriter and can’t see the value of that, I seriously have to wonder if you are paying attention.

A few things you should know…

John sells the toolkit as a “membership”.

However, unlike most memberships out there, there is just one fee — for a lifetime! (I keep wondering how long he’ll keep that up!)

Now, in case you think that you join and what you see is what you get — know that John continually updates the toolkit. When he creates new tools, he frequently will add them to the toolkit.

The Copywriter’s Toolkit seems more like a labor of love for John. Sure, he wants to make money from it — but his livelihood doesn’t depend upon it. But he seems to cherish it, and keep adding to it and polishing it up like a teenage boy with his first car.

Such products — if they have any value to you — will always be more than worth the money.

BTW — did I mention that John gives quick and personal support?

Want to check it out? Just go here: John Ritskowitz’ Copywriter’s Toolkit

Or check out my other post — on the headline generator

( John Ritskowitz’ Copywriter’s Toolkit )

If you need a headline — for an article, a salesletter, email subject lines — the online headline generator is superb. How superb? Well, I was hired to write some headlines for a client for a little over the price of the toolkit. I have more than a few headline writing resources. And, to tell you the truth, the headline generator in John’s toolkit wasn’t what I considered using first.

But after going thru a number of different tools, John’s headline generator gave me the greatest ease in fulfilling the client’s request.

How Does The Headline Generator Work?

The headline generator asks several questions that help to focus on what are elements of proven, successful headlines.

The headline generator harnesses the power of computers to do what computers do so well — create hundreds of combinations at the click of a button. And then you can select from all the combinations the ones you like and want to save — and even make changes and create some more!

So it turns headline writing inside out. Rather than taking the checklist and applying it to a headline, it takes the points of checklists, gathers the information, and generates a candy-store full of checklist-satisfying headlines.

To say that the headline generator can save a lot of time in what is often the copywriter’s most time-consuming task misses the point. It takes headline creation to a whole new level.

And the headline generator is only ONE tool in the copywriter’s toolkit.

I’ll be talking about more of the features of the Copywriter’s Toolkit soon … but if I’ve piqued your interest, and want to discover more about it sooner, why not just check it out here:

John Ritskowitz’ Copywriter’s Toolkit