Posts Tagged ‘headlines’

Copywriter’s Toolkit Review — The Headline Generator

Sunday, May 11th, 2008

The headline generator — worth the price alone!

( John Ritskowitz’ Copywriter’s Toolkit )

If you need a headline — for an article, a salesletter, email subject lines — the online headline generator is superb. How superb? Well, I was hired to write some headlines for a client for a little over the price of the toolkit. I have more than a few headline writing resources. And, to tell you the truth, the headline generator in John’s toolkit wasn’t what I considered using first.

But after going thru a number of different tools, John’s headline generator gave me the greatest ease in fulfilling the client’s request.

How Does The Headline Generator Work?

The headline generator asks several questions that help to focus on what are elements of proven, successful headlines.

The headline generator harnesses the power of computers to do what computers do so well — create hundreds of combinations at the click of a button. And then you can select from all the combinations the ones you like and want to save — and even make changes and create some more!

So it turns headline writing inside out. Rather than taking the checklist and applying it to a headline, it takes the points of checklists, gathers the information, and generates a candy-store full of checklist-satisfying headlines.

To say that the headline generator can save a lot of time in what is often the copywriter’s most time-consuming task misses the point. It takes headline creation to a whole new level.

And the headline generator is only ONE tool in the copywriter’s toolkit.

I’ll be talking about more of the features of the Copywriter’s Toolkit soon … but if I’ve piqued your interest, and want to discover more about it sooner, why not just check it out here:

John Ritskowitz’ Copywriter’s Toolkit