I started out to write a review of John Ritskowitz’ Copywriter’s Toolkit (CWT).
And I started to describe just ONE feature, the headline generator, and got so carried away that I decided I need to create posts for various aspects of the toolkit.
Don’t think — for a second — that CWT is ONLY for copywriters. It’s for anyone whose income depends upon stringing words together.
Who is John Ritskowitz?
The creator of CWT is John Ritskowitz. John is a very successful and talented East Coast copywriter who charges 5 figures for a sales letter. He’s written for some of the top names, and, if you are in the internet marketing community, you’ve undoubtedly read some of his copy.
John also has a background as a software developer, and the combination of skills can be awesome, as part of the Copywriter’s Toolkit is exactly that: tools. Tools, any number of which could cost you a chunk of change. When considered in combination, you could easily spend far more for these tools if you purchased them individually, than if you just got them through the toolkit.
Tools — some of the likes of which you’ve never seen before — and obviously useful!
Want an unblockable popup? It’s there!
Want to create a dynamic salesletter, where the copy changes based upon an option the reader selects? It’s there, too!
And, of course, I mentioned the headline generator (see a separate post about that!)
In addition, there are some ingenious tools that John has created that have a bit of the “gee whiz” effect…
Itracker — a clever piece of software that will help you evaluate how far down your salesletter visitors read.
Interactive Johnson Box — great if you have so many testimonials you don’t want to bombard the reader with all of them, all at once.
If you ARE a copywriter, John allows you to use these different pieces of software on client sites. If you are a copywriter and can’t see the value of that, I seriously have to wonder if you are paying attention.
A few things you should know…
John sells the toolkit as a “membership”.
However, unlike most memberships out there, there is just one fee — for a lifetime! (I keep wondering how long he’ll keep that up!)
Now, in case you think that you join and what you see is what you get — know that John continually updates the toolkit. When he creates new tools, he frequently will add them to the toolkit.
The Copywriter’s Toolkit seems more like a labor of love for John. Sure, he wants to make money from it — but his livelihood doesn’t depend upon it. But he seems to cherish it, and keep adding to it and polishing it up like a teenage boy with his first car.
Such products — if they have any value to you — will always be more than worth the money.
BTW — did I mention that John gives quick and personal support?
Want to check it out? Just go here: John Ritskowitz’ Copywriter’s Toolkit
Or check out my other post — on the headline generator 